Re-branding & packaging –  Finding that Ethical Bean's current identity didn't accurately reflect their brand essence, I developed a new identity system symbolizing their fair trade practices. The logo represents how they create positive growth within the community by connecting the coffee drinker to the coffee farmer.

Student project

Awarded 2011 GDC Adobe Scholarship & featured in the 2012 Spring Applied Arts Magazine.


Samantha Leigh Smith – Art direction and design